AKB48′s promotion “scam” cancelled
DefSTAR Records recently announced a promotional campaign for “Sakura no Hanabiratachi 2008,” the new single from idol unit AKB48. Those buying the single received a poster, randomly selected from 44 different ones, each featuring a member of the group. Any fan who collected all 44 posters would be able to attend a special AKB48 concert.
The campaign attracted a lot of criticism from fans, with some likening the campaign to a scam. On Thursday, DefSTAR updated its website to announce that the special concert has been canceled, due to concerns that the campaign may actually be in violation of laws regarding fair business practices.