Arashi aims for Guinness records with Android au campaign

The Android mobile operating system is about to get another big push in Japan, backed by a new marketing campaign featuring popular boy band Arashi. Carrier au announced on Wednesday at a press event that Arashi will appear in 60 new commercials for its smartphones, enough to make them eligible for multiple Guinness World Records.

Arashi is specifically aiming to break three records:
Most versions of a commercial for the same product aired within 24 hours on terrestrial television
Most versions of a commercial for the same product aired within 8 hours on one pay-TV station
Most versions of a commercial for the same product aired during one 30-minute television program
The commercials will have the members of Arashi showing off various features included on Android phones, such as Voice Search and Google Translate. To demonstrate, Masaki Aiba used the voice translation feature to turn “二宮愛してる” into “Ninomiya I love you.” Kazunari Ninomiya responded in English with “I do not love,” but Aiba invited laughter from the audience with his comment, “Being rejected in English doesn’t leave a deep wound.”

All 60 commercials begin airing today (January 27). They will aim to break the first two records today (the pay-TV station will be Space Shower TV), and they will attempt the third record on the January 30 broadcast of “Music Lovers.”

According to Oricon, the campaign’s website will make all of the commercials viewable online starting at 11:00am today.

Source:
Sankei Sports