Arashi to host prime time variety show
As part of TBS’s programming shuffle this spring, the network’s Thursday 10:00pm drama time slot is being turned into a variety show slot, occupied by a currently-unnamed show hosted by popular group Arashi.
TBS recently revealed that its Saturday 8:00pm block is switching from variety to drama. The swap of the two time slots is motivated by concerns about falling ratings, and the network hopes that Arashi can provide a much-needed boost.
The Thursday slot has become well-established as a drama block for the station, but ratings have been low in recent years. Dramas in that time slot face direct competition from Fuji TV
, which has meanwhile managed to broadcast several hit shows, including “Iryu 2
,” “Dr. Coto's Clinic 2006
,” and “Densha Otoko
.” Other networks also have successful shows airing at the same time: “Downtown DX
) and “Houdou Station
” (TV Asahi
). TBS has decided to shift its strategy, focusing more on attracting older teens and twenty-somethings.
Arashi’s show is their first time hosting during “golden time” (7pm-10pm). It will apparently deal with social and cultural topics. Producer Saori Hirata
is in charge of the program. Broadcast begins in April.