Fuji TV ratings #1 for sixth straight year

Broadcaster Fuji TV has once again dominated the yearly ratings. According to data collected by Video Research Ltd., Fuji TV had the highest average viewership in 2009 for three key categories: golden time (7pm-10pm), prime time (7pm-11pm), and the entire day (6am-midnight). This is the network’s 6th consecutive year leading those categories.

Compared to last year, Fuji TV’s ratings rose slightly. It went from 13.3% to 13.5% in golden time, from 13.3% to 13.4% in prime time, and from 8.5% to 8.6% in the entire day.

In the non-prime time hours (6am-7pm, 11pm-midnight), NTV was #1 for the second year in a row. NTV also ranked #2 in the three aforementioned categories. Public broadcaster NHK tied with NTV for the #2 spot during golden time.

Meanwhile, Fuji TV had additional cause for celebration due to its morning show “Mezamashi TV.” For the first time in its 16-year history, it managed to edge out NTV’s rival program “Zoom In!! SUPER” for the #1 spot in its time slot. The second portion of “Mezamashi TV” (6:10am-8:00am) achieved 10.4% ratings, barely above the second portion of “Zoom In!! SUPER” (6:30am-8:00am) at 10.3%.

Source:
Sankei Sports