“Gegege no Nyoubou” marks new Asadora low

Public broadcaster NHK hit a new ratings low with its morning drama series “Gegege no Nyoubou,” which premiered on Monday. At 14.8% in the Kanto area and 10.1% in the Kansai area, “Gegege no Nyoubou” has achieved the lowest-rated start for an Asadora since viewership data began being collected in 1964.

Before this, the previous record low in the Kanto region was set by “Dondo Bare” in 2007, which fared slightly better at 14.9%. In the Kansai region, “Gegege no Nyoubou” performed significantly worse than the previous 11.8% record set by the recently-ended “Welkame.”

Although ratings have been on the decline for years, “Gegege no Nyoubou” may also have been affected by NHK’s decision to change the show’s time slot from 8:15am to 8:00am. The last time the Asadora time slot was moved was 48 years ago.

Source:
Sankei Sports