Hiroshi Tamaki dominated CMs in ’08

Video Research Ltd. has published its TV commercial data for the entire year of 2008. For the past three years, Yukie Nakama has been #1 in the Kanto region, but this time her streak was ended by actor Hiroshi Tamaki. He accounted for nearly 70 hours of airtime in almost 12,000 commercials, putting him close to 18 hours ahead of Nakama.

Aya Ueto, Yu Aoi, and Takuya Kimura made up the rest of the top five. The biggest gain was by Nana Eikura, who jumped from 147th last year to 9th this year.

In the Kansai area, Tamaki was only #3, trailing behind Maki Ota and Kosuke Toyohara, who tied for #1 at 64 hours thanks to an Alico Japan campaign. Meanwhile in Nagoya, Aya Ueto retained her #1 seat from last year, edging out Tamaki by just over an hour.

Source:
Video Research Ltd.