May 10 is Cotton Day, according to the Japan Cotton Promotion Institute. On Thursday, the 4th Cotton USA Awards took place, honoring celebrities who exhibit the supposedly cotton-like qualities of pleasantness, kindness, and freshness.

This year, teen actress Masami Nagasawa was named Miss Cotton, while actress Momoko Kikuchi received the title of Mrs. Cotton and former baseball player Tsuyoshi Shinjo became Mr. Cotton.