Actor Koji Yakusho has been chosen as the "main character" of the Japan International Contents Festival (also known as CoFesta), a 40-day festival encompassing the Tokyo Game Show, ASIAGRAPH, the Tokyo International Film Festival, DiGRA, the Tokyo Asia Music Market, and other media-related events.

Yakusho has gained international recognition through his films and other appearances in media, which led to his selection for the duty. He will be present at the opening ceremony and at events throughout the festival, which takes place from August 19 to October 28.