NTV will be running a summer television campaign titled "Gakkou tte, Nani?" ("What is School?"). The project encompasses several school-related topics, and will involve reports filmed on location in schools and opinions from viewers. The campaign is projected to last for one month, taking up air time on approximately ten different shows, including "NEWS ZERO" and "Sekaiichi Uketai Jugyo."

NTV has recruited 14-year-old actresses Riko Narumi and Mirai Shida to serve as the faces of the campaign. They will appear together on some of the programs and in a commercial. They will also talk about their own experiences as junior high students.