As part of a promotional effort for the "Hanazakari no Kimitachi e" drama, Fuji TV has announced that it is putting together a "Hana Kimi Ouji" contest.

The competition is seeking out "ikemen" (good-looking guys) across Japan. There will be a group division and an individual division, and the individual winner will get a chance to appear as an extra on the show. The only requirement is that applicants look like high school students; even females can apply.

Another tie-in for the drama was carried out on Tuesday - promoters in Tokyo distributed 10,000 copies of a newspaper modeled after the school paper from the show.