Last year, Japan saw the rise of the terms "ero kakkoii" ("erotic-cool") and "ero kawaii" ("erotic-cute"), thanks to pop star Kumi Koda. This year, it seems the new buzzword is "hime sexy," referring to someone princess-like but sexy at the same time. And according to an Oricon survey, the leading celebrity to fit that description is Kyoko Fukada.

Fukada was ranked the most "hime sexy" celebrity by female respondents, but she was only ranked third by males. The men surveyed instead preferred model Yuri Ebihara, who made #2 on the overall list.

Ayumi Hamasaki was #3 overall, followed by Erika Sawajiri and Masami Nagasawa.