Music group BEGIN has founded its own music label named PIG PINK, also known by the nickname "Buta House." The label started in July as part of Imperial Records, the J-pop branch of Teichiku Records.

Last fall, BEGIN started working on their music in a pink-walled house on Okinawa. Their label's name is based on the building's color, and is also a reference to "Music from Big Pink," the debut album of Canadian-American rock group The Band.

BEGIN plans to collaborate with and produce other artists from Okinawa. The label's first two projects are BEGIN's new single, "Koko Kara Mirai e," and a compilation album titled "Okinawa no Home Song 1."