Singer Kosuke Atari will soon be making his "world debut" as a model. He has been chosen to participate in GAP's 2008 spring campaign. The fashion brand has previously used Japanese celebrities in its campaigns; last year, Ken Watanabe, Puffy, and Ai Tominaga appeared in ads.

Atari has recently been gaining popularity in Taiwan and other parts of Asia. The GAP campaign will give him exposure across the globe, with promotional materials set to appear in more than 3,000 stores worldwide.

This series of ads also features R&B artist Maxwell, actor Chris Pine, and music producer Swizz Beatz. Photos were taken in New York this past autumn.