A dog owned by popular musician Gackt will be making its "character debut" as part of a campaign to promote environmental issues. The project's theme is called "LOVE OUR PLANET."

The dog is a long coat chihuahua called Ener, whose name comes from Gackt's hope that the dog brings energy to everyone. Ener was recently introduced on Gackt's fan club blog, and he quickly gained in popularity.

The project came about last December, when Gackt's other dog Belle passed away. According to the campaign's description, Ener received a message from heaven that "Earth is crying," and now Ener is on a worldwide mission to spread awareness of environmental issues. The overall project, known as "Ener's Big Adventure," will have the dog appear in various media, including anime, a picture book, and a blog.

Ener will also be used as an image character for the Eco Gallery, an event in Hokkaido that runs from June 1 to August 31. The event is connected to the 34th G8 summit, which is being held in Toyako, Hokkaido, on July 7-9.

The website for "Ener's Big Adventure" can be found here.