TV Tokyo announced on Thursday that this fall, it will broadcast its first daytime drama series in the 44 years since the network was born. According to the network, the move is part of a push to increase overall ratings.

In the past, TV Tokyo has generally aired reruns of its jidaigeki dramas or classic foreign films. Now it will compete with the likes of TBS and Fuji TV in offering original dramas in an early afternoon time slot, which is primarily targeted at housewives. However, the network mentioned that they plan to do something a bit different.

The first drama will begin in October. The story and the cast are still undecided so far.