Idol Shoko Nakagawa is building a new apparel brand in collaboration with fashion company BIGI Group. The brand is called "mmts" ("Mamitasu"), sharing the same name as one of Nakagawa's famous cats.

Nakagawa is involved in both planning and design for "mmts." She showed off a one-piece dress in a blog entry on Monday. It will apparently be one of the items available when the brand officially launches in mid-March, along with T-shirts, cell phone straps, and other accessories.