Wed, March 11, 2009 (2:55am EDT)
Asahi Kasei revealed its 2009 campaign models on Tuesday. Continuing the trend of the past few years, the company selected a Japanese and a Chinese representative: 20-year-old junior college student Ayumi Kura and 18-year-old model Shi Weng Lu.
Asahi Kasei's theme this year is "New Standard ~Chikyu no Tame ni Dekiru Koto~," an ecological campaign focusing on using recycled fibers in an attempt to cut back carbon dioxide emissions.
Asahi Kasei's theme this year is "New Standard ~Chikyu no Tame ni Dekiru Koto~," an ecological campaign focusing on using recycled fibers in an attempt to cut back carbon dioxide emissions.
Related NewsAsahi Kasei Fibers selects new campaign models (Mar 16, 2007)
Asahi Kasei reveals 2008 models (Apr 9, 2008)
More News| · related to Asahi Kasei Fibers Campaign Model · related to Ayumi Kura | · from Mar 11, 2009 · under topic Business · under topic Fashion |
