In honor of the 10th anniversary of her debut, Ayumi Hamasaki will be selling merchandise in collaboration with Hello Kitty. The goods include two types of hand mirrors and a special ayupan (Ayumi Hamasaki figurine) holding a Hello Kitty. The merchandise goes on sale on avex's mu-mo shop at 4:00pm on Friday. They will also be available at Hamasaki's shows during her Asia Tour 2007, which begins on Saturday.

Avex says they received a collaboration offer from Sanrio at the end of last year. Hamasaki quickly agreed, as she has been a big Hello Kitty fan since she was a child.